Make sure your newsletter design follows your branding guidelines and remains consistent all throughout and from volume to volume. How to. In this session, Ann will share with you her best tips, secrets, examples to help you create and write an email newsletter that gets real results today. You should aim to include a good balance of content in your author newsletter. Though you want to keep your readers happy, make sure to have an unsubscribe link somewhere in your newsletter. How to set up your author newsletter. We’ll also take you through the steps for setting up your newsletter, and talk about what sort of content you might like to include. You can also do throwbacks to past posts for those who might not have already seen them. Now that we have the basics covered, let’s look at how to make your author newsletter awesome for your readers. Monthly is the safest option, according to novelist Katie Rose Guest Pryal: Sending a newsletter out monthly seems to be the sweet spot based on all of the research I’ve done. It’s not just a place to recycle old blog posts, but is an e-mail filled with new content from one of their favorite writers: you. How often you mail out a newsletter depends entirely on you. Here are some great author email newsletter ideas you can use in your email marketing: Let’s take the great reason to blog (regularly engage your mailing list) and make it easier by turning it into a monthly newsletter. (It’s legally required. You’ll find that once you have the hang of creating newsletters, your program will make the whole process quite simple. Let people know what sort of things they’ll be in for if they sign up, and make it sound as enticing as possible – think sneak peeks at book content, insider info, bonus items, writing updates and so on. The aim is to constantly build your subscriber base and increase your reach. There are plenty of benefits to having an author newsletter, and they’re all worth the bit of extra work it takes to establish one. Getting Started: Newsletter Size and Dimensions Formats . Readers generally love getting an insight into the life of the writer behind their favourite books, so if you’re not too shy, give it to them! Some authors only send them out when they are releasing a new book. It’s gold in terms of marketing and you don’t want to lose it. Share with us in the comments! What’s an email newsletter? If you send it less frequently, readers lose touch with who you are.”. Author newsletters help you build relationships with your reading audience. So if you’ve read a book you enjoyed recently, be sure to share it with your subscribers! That’s right. Your first port of call should be a subscription form on your author website. These elements apply regardless of whether you're creating an email or print version. 47. You must send a newsletter on release day. We all love getting book recommendations and discovering new authors – and who better to receive recs from than an author you already enjoy? United States. However, we don’t recommend sending emails any more frequently than once every two weeks, or less frequently than once every month. Follow some important tips to create the best newsletter for your small business. It’s important to make it as easy as possible for subscribers to sign up to your newsletter. You also need to keep your voice the same across all your platforms whether in your books, blog, social media, or newsletter. To create a newsletter that gets results, use the following eight components. We’ve put together this resource of many great author email newsletter ideas of what to include. Here’s why: Social Media Changed Everything. It’s not just bad email etiquette; it could also be illegal, depending on the spam legislation in your country. Today we’re going to talk about the tech side of creating your author newsletter: the rules that email marketers gave to follow, how to choose the best email newsletter service for your needs, how to set up your signup forms and initial emails, and creating … Once you’re ready to start setting up your newsletter, follow these simple steps to get the ball rolling. With engaging content not available anywhere else and an easy way for your readers to share it, you can keep spreading the word about your books and start building your fan network. It’s also a nice way to show support for other authors. ... and within those templates you use drag-and-drop elements such as text boxes to create your newsletter design. You might also like to include a pop-up invitation to subscribe, but be sparing in your use of this tactic – visitors will get annoyed if they’re interrupted by a pop-up on every page. Image courtesy of Sidewages.com on Flickr under Creative Commons. You can still keep the regular engagement going by only mailing once a month. Everyone loves to be asked for advice. ... which means that many of our articles are co-written by multiple authors. But we’re here to explain why an author newsletter is an invaluable tool for authors (especially indie ones). You wrote a newsletter, article, or white paper, sent it to your readers, and they either read it or ignored it. You can edit the text in this area, and change where the contact form on the right submits to, by entering edit mode using the modes on the bottom right. But what do you write in order to keep the newsletter fresh and engaging? 616 votes - 76%. Driving traffic back to your website/blog should be one of the main aims of your author newsletter. If you don’t have any, perhaps just have a reminder section about upcoming important dates, such as book releases or even cover/title reveals as we discussed above. Now you know why you need an author newsletter, it’s time to learn how to create one. You can set this up easily in a template in your chosen newsletter program so it’s a permanent fixture in your newsletter footers. In addition to this, your author newsletter is one of the most valuable book marketing tools at your disposal. Try these 50 suggestions for author newsletter content. So! I Need Coffee: How to Create an Author Newsletter That Isn’t Terrible. Never give out your e-mail list to anybody else and assure your readers their information is kept private. If you don’t already have an author blog up and running, get to it! authors Create your first newsletter in minutes Our free plan includes access to the most important features including subscribe forms, landing pages, automation and more. End of story. So a ‘What I’ve been reading’ segment can be a really useful and relevant inclusion in your newsletter. In a sidebar you can post links to all the articles, recent posts on your blog, links to your website, and an online site where your books are sold. Calls for feedback. Never add anyone to your list without asking them first. While your main articles can go in the central column, consider adding a sidebar as well. You should also post teasers about what’s going to be in your upcoming newsletters in order to pique people’s curiosity enough to sign-up ahead of time. We’ve talked before about the importance of building your author platform. 49. 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